STR is the leading information services and research company within the hotel industry.
The bureau then calculates the Estimated Economic Impact and Jobs Supported using an Event Impact Calculator developed for the travel & tourism industry by Destination Marketing Association International (DMAI) and Tourism Economics, an Oxford Economics company.
On Tuesday, Patagonia sent shock waves through the outdoor industry when the company announced it would no longer attend the biannual Outdoor Retailer trade show if it was held in Salt Lake City.
OR, as it’s known, has long been the outdoor industry’s largest core gathering—a place to show off the hottest new gear, build buzz, and codify trends.
Connect with nature at one of the region’s large parks or go birding along the coast.
From organized runs and fitness challenges to kayaking and watersports on the area waterways, this town is full of cool ways to experience a little outdoor recreation.
HHRVB says it is not uncommon for a privately produced show to not publicly release attendance numbers. “This is already considered the largest consumer outdoor show in the country.
However, the bureau noted that show producers have alluded to their efforts for the coming years will be more focused on enhancing the show experience for attendees and vendors and less about growing attendance. So, we can appreciate that the producers are more focused now on building upon the overall experience for those attending the show with concerts, banquets and evening events.” By focusing on delivering the highest quality experience for both attendees and vendors, the show will naturally attract more people says Dunlap.
Many expect Salt Lake–based Black Diamond to follow suit because of the strong public lands activism of former CEO Peter Metcalf.
Speaking about the acquisition, Luvbyrd founder Mike Keshian said: “Adding Yonder to our portfolio was a no brainer.
Yonder is a very natural and welcoming community that continues to grow month over month.
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